We are the Industry Panel for Financial Advice (IPFA), comprising some of the leading advisory firms in the market. Driven by a shared passion for supporting customers in some of their biggest life decisions, we’re passionate about helping the industry continue to evolve. We believe financial advice should be for everybody and there’s always room for improvement and innovation.

We promote collaboration across the industry, sharing ideas, knowledge and helping each other learn from our challenges. We look to provide a platform that promotes honest and open debate around some of the industry’s most-pressing issues. As a panel, we aim to continually question and challenge, giving the customer a voice in a regulatory environment. We aspire to work with lenders to support innovation and implement change.

We’re a collection of companies with different structures, and work within different areas of the industry. This helps us provide a blended view of the market, bringing views and opinions into our discussions from all areas of financial advice.

So far, the journey has seen us deliver a white paper proposing reforms and innovations to help first-time buyers get on the property ladder. Since this paper, we’ve seen several products arrive to the market such as 99% loan-to-value and track record mortgages.

We’ve attended a number of sessions with lenders and insurance providers to provide a balanced view on their products and services and support them with research. We’ve produced podcasts and videos that discuss pertinent topics, created to bring our members to life.

We’re here to provide a trusted voice within the industry and drive the best possible outcomes for customers across the UK.

We’re working together for fair, transparent and accessible financial advice.